Kies de Nederlandse taal
Course module: 822103-B-6
Communication Theory
Course info
Course module822103-B-6
Credits (ECTS)6
CategoryBA (Bachelor)
Course typeCourse
Language of instructionDutch
Offered byTilburg University; Tilburg School of Humanities and Digital Sciences; TSHD: Commun. and Inform. Sciences; TSHD: Department Communication and Cognition;
Is part of
B Communication and Information Sciences
PM Communication- and Information Sciences
Minor Business Communication and Digital Media
drs. J.M. van der Loo
Other course modules lecturer
dr. A.P. Schouten
Other course modules lecturer
Academic year2019
Starting block
SM 2
Course mode
Registration openfrom 15/01/2020 up to and including 21/08/2020
After completing the course successfully...
  • you are able to discuss the origin and development of communication studies and communication theory;
  • you can explain the most important theories in communication and models of communication;
  • you are able to analyze communication processes using the communication theories and models you have learned;
  • you are able to analyze, apply and criticize existing theories and models of communication;
  • you can apply those communication theories and models in a personal, relational, organizational, societal, and scientific context;
  • you are able to understand, analyze, summarize, and criticize scientific literature in the field of communication;
  • you can write a summary of a scientific article;
  • you are able to understand, analyze, and critically evaluate the research design of a scientific article.
In this course, we discuss the central role of communication in our daily lives, both social and professional. Communication theories allow us to explain a large variety of events in our lives. This course provides an overview of several communication theories that can be used to explain and anayze a wide variety of communication processes: The decisions we make, the media we consume, the advertisements that try to convince us, and the social relationships we entertain with family, friends, room mates, colleagues, and partners. We will also learn how to apply these theories in daily interaction with others or with the media.

During the course, we will first discuss what communication is, how we may describe the communication process, and the different areas of communication studies. Second, our attention will turn to interpersonal and relational communication, in which we will learn that communication determines who we are, how we relate to others, and how we maintain relationships with others. The third topic is rhetorics. How do we persuade others of our viewpoints using communication, and how do advertisers and politicians apply these same techniques to try to persuade you? Fourth, we turn our attention to communication media. How do the media affect us and how do we, in turn, influence media? The last area of attention is the role of communication in society as a whole. We will discuss how communication, technology and culture are interwoven and we will discuss the role of communication in large groups.

Assessment for the course consists of three parts: a written exam (70%), two individual assignments (30%), and several smaller pass/fail assignments. Part of the course is developing your academic skills by (a) writing an extended summary of a scientific article and (b) analyzing and evaluating the method section of a scientific article. These are the two individual assignments.
Contact person
dr. A.P. Schouten
Timetable information
Communication Theory
Written test opportunities
Written test opportunities (HIST)
Schriftelijk (70%) / Written (70%)EXAM_01SM 2109-06-2020
Schriftelijk (70%) / Written (70%)EXAM_01SM 2208-07-2020
Required materials
West, R. & Turner, L.H., Introducing communication Theory: Analysis and Application. New York: McGraw-Hill, 2017 (6th ed.), ISBN 9781259922138.
Title:Introducing communication Theory: Analysis and Application
Author:West, R. & Turner, L.H.
Additional articles announced on Blackboard
Recommended materials
Written (70%)

Final Result

Assignments prep. lectures 4 (0%)

Paper (30%)

Kies de Nederlandse taal