After completing their thesis project students will be able to:
- Design, implement, and market novel data-centered products and services, catering the specific intrinsic needs from a domain such as marketing and branding, smart industries, health, agro and food, and legal analytics;
- Detect and create new business opportunities using data science knowledge, technology and services;
- Critically evaluate and advise on the economic and social sustainability of new business activities in the area of data science, based on their own systematic research and using a multidisciplinary perspective;
- Formulate a research question and problem statement based on a perceived business problem in the field of data science and entrepreneurship;
- Motivate the problem statement, and to specify the research approach;
- Indicate the scientific and societal relevance of the research question;
- Select and review the appropriate literature and to describe and explain relevant theories in an understandable, structured and convincing manner;
- Position the problem at hand in relation to the theory and to present the conceptual framework for the research in a correct and appealing way, including explanation and operatonalization of the constructs;
- Describe the methods used in the research in a clear manner (description of methods), to justify the choice for certain methods (justification of methods), and to use the appropriate quantitative and/or qualitative techniques to collect data and to answer the research question;
- Present the results in a structured manner, including correct use of tables, figures, diagrams and schemata, and to use the results to make a clear contribution to solving the general problem at hand;
- Formulate clear recommendations and specific actions and initiatives (if the thesis was written for an external client organization), to write a clear report (meeting required specifications) without (too many) typographical and grammatical errors, and to present the report clearly for a mixed audience in a limited amount of time;
As a key principle, the master thesis project in the Master Data Science and Entrepreneurship is an individual assignment. Each student conducts an individual graduation project writes an individual thesis, and is assessed individually. Students are supervised during their thesis project by two supervisors who are actively involved in the curriculum of the Master Data Science and Entrepreneurship or in JADS’ research program. Each thesis is also assessed by a third reader.|
The thesis project consists of a graduation project and a scientific paper. With regard to the graduation project, students can choose to either work at a company or set up their own business. In addition to their project work, students conduct a scientific research project and write a thesis about their study. This research project can be related to their project work but if a student chooses to embark on an unrelated study, he or she is free to do so.
The thesis project represents 30 credit points and is scheduled over the course of two semesters. There are two moments in the calendar year that students can start their thesis project: February and September. In principle, students embark on their thesis project at the moment that they start the second year of the Master Data Science and Entrepreneurship. A student can choose to delay the start of his / her thesis project with a semester but students are not allowed to start their thesis project before finishing their first year in the Master. Before the start of each period an information session will be organized to inform students about the project. Students are required to enroll in the thesis course on Blackboard.
Acquiring a graduation project is the student’s responsibility. A number of company projects will be published on Blackboard for students to choose from (companies may require students to meet certain conditions in order to be eligible). Students can also choose to individually find a company at which to do their graduation project or decide to start (or further develop) their own company. Prior to the start of their thesis project, students submit a project proposal to the thesis coordinator (a format for the project proposal is available to students). This proposal details the students’ graduation project and has to be approved by the Academic Director of the Master program. Acquisition and approval of projects needs to be completed in the semester prior to the start of the thesis project.