|Students should be able to|
- comprehend cognitive mechanisms related to creativity, decision making, and human experiences
- apply tools to identify user needs and to create user experiences for innovative products & services
- understand design thinking as a process towards innovative products & services
SpecificsMany data scientists are working for humans. From personalized online recommendations to quantified health, many entrepreneurs seek to create added value for human users based on big data. Determining how to use big data in innovative products and services to create good user experiences and support users¿ choices that are in line with their values and motivations is challenging. Innovative designs require entrepreneurs to think creatively, acquire an understanding of the users and apply innovation processes that integrate values, technical feasibility and business goals.
Students generate data themselves by designing and running an experiment , e.g. rich data from online interactions like click streams, eyetracking, to model the cognitive processes
|In the first part of the course we will focus on the cognitive processes that underlie creative thinking needed for innovative design. Moreover, we study the cognitive processes of users in relation to interaction with digital products from two perspectives: |
1) Cognitive modeling helps two understand if the digital product matches the cognitive capabilities and limitations of the users. For example, using cognitive walkthrough, the usability of a digital product can be assessed.
2) Choice architectures inform the design of products such that they support the user as much as possible in their decision processes. Human perceptions guide and bias their decisions in both rational and irrational ways and appropriate tools can support such decisions optimally.
In the second part, the course will provide the students with frameworks that support the user-centred design of new technologies and services. These include experience-oriented design as a generic framework, design thinking as a business-oriented process towards the interdisciplinary design of innovative products and services and value sensitive design as a framework to look at the longer-term effects and the larger ecosystem of stakeholders in technology design.
Type of instructionsLectures, practical assignments, critical discussions
Type of examsWritten Exam, written assignments
- Hassenzahl, M., Experience design: Technology for all the right reasons. Synthesis Lectures on Human-Centered Informatics, 3(1), 1-95.
- Brown, T., Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.
- Relevant papers on cognitive modeling, human decision making and choice architectures.