(1) Understand the role and impact of digital media in hybrid media system,|
(2) learn how to analyse the media logics of the hybrid media system,
(3) Understand how hybrid media logics affect power relations between different actors in the public space,
(4) Learn how to use digital media to realize uptake for qualitative academic knowledge
(5) understanding media logics and applying media literacies (SEO and SMO).
Digital media has a disruptive impact on the media field. ‘The media environment’ says Chadwick (2017: 24) ‘is more diverse, fragmented and polycentric and new practices have developed out the rise of digital communication’. These changes have systemic consequences for journalists, politicians, activists, academics and democracy and science in general.|
Media shape a public space, a public forum in which politicians, journalists, intellectuals and since the rise of digital media, 'common people' can have a voice. Initially, the internet was understood as an instrument deepening and broadening democracy. In the second decennium of the 21stcentury, the overall evaluation of the impact of digital media is more dystopian.
In this course, we will look at the impact of so-called attention economy, the relation between different actors and media and the impact of fake news/junks news and data voids on the public sphere and democracy. Students have to research one case in detail and write a short academic article on it (analysis and formulate policy advise) and publish it on Diggit Magazine. Students are asked to apply their knowledge of SEO and SMO to make sure that their article is found in Google.