Kies de Nederlandse taal
Course module: 880009-M-6
Human Media Interaction Theory
Course info
Course module880009-M-6
Credits (ECTS)6
CategoryMA (Master)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Tilburg School of Humanities and Digital Sciences; TSH: Commun. and Inform. Sciences; TSH: Department Communication and Cognition;
Is part of
M Communication and Information Sciences
dr. E.L. Abrahamse
Other course modules lecturer
Lecturer L.N. van der Laan
Other course modules lecturer
Academic year2020
Starting block
Course mode
RemarksCaution: this information is subject to change
Registration openfrom 20/08/2020 up to and including 20/08/2021
Upon completion of this course, students will be able to…
  • Name and describe relevant psychological processes in human-media interaction 
  • Explain and illustrate the role that relevant psychological processes play in human-media interaction
  • Explain and illustrate how design features affect psychological processes and mediated experiences
  • Critically assess the quality and validity of research in human-media interaction
  • Create a research proposal for an empirical study to assess the role that a relevant psychological process plays in a specific type of human-media interaction
  • Infer and apply criteria to analyse existing new media products in a heuristic evaluation from scientific theories and empirical knowledge on psychological processes
The main goal of the Human Media Interaction Theory course is to provide a thorough understanding of the relevant psychological processes in human media interaction. Drawing from the fields of cognitive psychology, media psychology, and communication studies, this course will give insight into significant determinants, mediating variables and outcomes in human media interaction, with a special focus on new media. This course will give a theoretical overview of the processes through which people interact with media products. Students will acquire knowledge on the cognitive processes (e.g. perception, attention, memory, schemas), emotions, motivations, and experiences (e.g. flow, enjoyment) that are relevant to human media interaction in the context of new media design. The assignments and in-class activities for this course will help students to link theoretical knowledge to real-life design problems.
Topics include, but are not limited to:
  • Sensation & perception
  • Attention
  • Memory
  • Learning
  • Media Multitasking
  • Pleasure & aesthetics
  • Emotion
  • Social cognition
  • Motivation
  • User engagement


The course consists of two interactive lectures per week and runs for one block in total. Attendance is obligatory. Theoretical and empirical content will be dealt with by means of readings, and presentations. The course is taught in English. Therefore, reports, presentations, group discussions, and the exam will all be in academic English. The final grade for the course is the (weighted) average of the grades for the individual exam (60%) and the group assignment (40%). The grades for the exam and the group assignment, as well as the weighted average should be a passing grade to complete the course.

Group assignment
In groups, students will create a research proposal for an empirical study that answers an original research question which ties psychological processes in human media interaction to new media design.

Connection to the labour market
The knowledge acquired during this course is transferable to the labor market. After this course students will be equipped with the necessary theoretical knowledge to analyse human-media interaction in a systematic way, and make scientifically sound predictions on the nature and success of such an interaction.

Please note that the university regulations in response to the Corona crisis may lead to changes in the course organization

Required prerequisites

Pre-master students must have completed the following courses before they can participate in this course.


Course code Fall

Course code Spring

Statistics for Premasters



Methodology for Premasters



Academic English for PM CIS  



Course available for exchange students
Master level, conditions apply
Contact person
dr. E.L. Abrahamse
Timetable information
Human Media Interaction Theory
Written test opportunities
Written test opportunities (HIST)
Schriftelijk examen (60%) / Written exam (60%)EXAM_01BLOK 1120-10-2020
Schriftelijk examen (60%) / Written exam (60%)EXAM_01BLOK 1213-01-2021
Required materials
Recommended materials
To be announced
Course literature will be announced on Canvas.
Written exam (60%)

Final Result

Paper (40%)

Kies de Nederlandse taal