Kies de Nederlandse taal
Course module: 800856-B-6
Storytelling in New Media
Course info
Course module800856-B-6
Credits (ECTS)6
CategoryBA (Bachelor)
Course typeCourse
Language of instructionDutch
Offered byTilburg University; Tilburg School of Humanities and Digital Sciences; TSH: Commun. and Inform. Sciences; TSH: Department Communication and Cognition;
Is part of
B Communication and Information Sciences
PM Academic Teacher in Dutch Language and Literature
dr. R. van Enschot
Other course modules lecturer
Academic year2020
Starting block
SM 2
Course mode
Registration openfrom 20/01/2021 up to and including 20/08/2021
After finishing the course: 

- You have knowledge of and insight into scientific literature in the field of story characteristics and storytelling via new media.

- You have knowledge of and insight into scientific literature in the field of the experience and effects of stories via new media.

- You are able to use this scientific literature to analyse existing professional stories in new media.

- You are able to use this scientific literature to create professional stories in new media.

- You are able to use this scientific literature to set up and carry out research into the effectiveness of story characteristics in new media.


As long as we exist, we have been telling stories to each other. Stories are also used by organisations, for example in healthcare, journalism and marketing. Stories take you to a story world in which you are placed in the shoes of a protagonist who is confronted with obstacles and has to find a way to deal with them. As a reader, for example, you are encouraged to live healthier lives or made aware of the effects of climate change. With the advent of digital media, we have gained access to a whole range of new possibilities for telling and experiencing stories. Readers can, for example, increasingly influence the course of the story. Or they can immerse themselves in the story world with VR goggles. Stories are used in serious games and in data visualisations in order to better interpret the data. In addition, stories are used in research into UX design, in order to map the experiences of users with a certain product.

In this course you will study the core characteristics of stories, such as the story plot, the perspective from which a story is told and how the story is put away in time. For example, you will learn how a story stimulates identification with the protagonist and transport to the story world. You will also discuss how stories take shape and are experienced in new media, for example with attention to interactive and immersive stories, serious games, data visualisations and stories as a research tool in User Experience design.


- Assignment 1: narrative analysis - analysing and evaluating a professional story (group assignment - weighting 10%)

- Assignment 2: design, execution and presentation of a small study in which you map the effectiveness of a specific narrative feature - here you pay a lot of attention to making different versions of a story on the basis of which you investigate a specific narrative feature (group assignment - weighting 30%).

- Written examination (individual - weighting 60%)

All tests need a minimum of a 6 in order to pass the course.

Preparing for the labour market

Storytelling is a widely used strategy in many areas of the labour market. Many companies use it (health communication, journalism, marketing, et cetera). In this course, you will be given tools to assess the quality and effectiveness of stories. You will also learn to design and write your own stories that would not be out of place in a professional context.

Contact person
dr. R. van Enschot
Timetable information
Storytelling in New Media
Required materials
List of literature
Wetenschappelijke artikelen. Bijvoorbeeld: Ryan, M.-L. (2011). The interactive onion: Layers of user participation in digital narrative texts. In R. Page, & B. Thomas (Red.), New narratives. Stories and storytelling in the digital age. Lincoln, Londen: University of Nebraska Press. Sanders, J., Van Krieken, K. (2018). Narratieve analyse. In J. Karreman, & R. van Enschot (Red.), Tekstanalyse. Methoden en toepassingen (pp. 199-238). Assen: Van Gorcum.
To be announced
De volledige lijst wordt bekendgemaakt via Canvas.
Recommended materials
Group assignment

Group assignment

Written exam

Final Result

Kies de Nederlandse taal