As long as we exist, we have been telling stories to each other. Stories are also used by organisations, for example in healthcare, journalism and marketing. Stories take you to a story world in which you are placed in the shoes of a protagonist who is confronted with obstacles and has to find a way to deal with them. As a reader, for example, you are encouraged to live healthier lives or made aware of the effects of climate change. With the advent of digital media, we have gained access to a whole range of new possibilities for telling and experiencing stories. Readers can, for example, increasingly influence the course of the story. Or they can immerse themselves in the story world with VR goggles. Stories are used in serious games and in data visualisations in order to better interpret the data. In addition, stories are used in research into UX design, in order to map the experiences of users with a certain product.
In this course you will study the core characteristics of stories, such as the story plot, the perspective from which a story is told and how the story is put away in time. For example, you will learn how a story stimulates identification with the protagonist and transport to the story world. You will also discuss how stories take shape and are experienced in new media, for example with attention to interactive and immersive stories, serious games, data visualisations and stories as a research tool in User Experience design.
- Assignment 1: narrative analysis - analysing and evaluating a professional story (group assignment - weighting 10%)
- Assignment 2: design, execution and presentation of a small study in which you map the effectiveness of a specific narrative feature - here you pay a lot of attention to making different versions of a story on the basis of which you investigate a specific narrative feature (group assignment - weighting 30%).
- Written examination (individual - weighting 60%)
All tests need a minimum of a 6 in order to pass the course.
Preparing for the labour market
Storytelling is a widely used strategy in many areas of the labour market. Many companies use it (health communication, journalism, marketing, et cetera). In this course, you will be given tools to assess the quality and effectiveness of stories. You will also learn to design and write your own stories that would not be out of place in a professional context.