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Course module: 500875-M-6
500875-M-6
Consumer Analytics Using Big Data
Course info
Course module500875-M-6
Credits (ECTS)6
CategoryMA (Master)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Tilburg School of Social and Behavioral Sciences; TSB: Social Psychology; Social Psychology;
Is part of
M Social Psychology: Economic Psychology
Lecturer(s)
Lecturer
Dr A.M. Evans, PhD
Other course modules lecturer
Academic year2020
Starting block
BLOK 2
Course mode
Full-time
RemarksCaution: this information is subject to change
Registration openfrom 12/10/2020 up to and including 20/08/2021
Aims

Students in this course will be able to…

  1. Understand how Big Data can be used to predict consumer attitudes and behavior
  2. Form reasoned opinions about ethical issues in the use of Big Data to understand and predict consumer behavior
  3. Formulate research questions and design studies that use Big Data to understand consumer attitudes and behavior
Content
The topics for this course fall under two content themes. The first theme will address how Big Data can be leveraged to predict consumer behavior. The second theme will focus on the social and ethical issues associated with the use of Big Data. The course will consist of 14 meetings. Ten of the course meetings will consist of seminar meetings where students will discuss readings on topics related to two content themes. The remaining four course meetings will be based around two practical assignments.

 
Course available for exchange students
Master level
Contact person
Dr A.M. Evans PhD
Timetable information
Consumer Analytics Using Big Data
Required materials
-
Recommended materials
-
Tests
Practical Assignment 1

Practical Assignment 2

Written

Quizzes

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