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Students in this course will be able to…
- Understand how Big Data can be used to predict consumer attitudes and behavior
- Form reasoned opinions about ethical issues in the use of Big Data to understand and predict consumer behavior
- Formulate research questions and design studies that use Big Data to understand consumer attitudes and behavior
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The topics for this course fall under two content themes. The first theme will address how Big Data can be leveraged to predict consumer behavior. The second theme will focus on the social and ethical issues associated with the use of Big Data. The course will consist of 14 meetings. Ten of the course meetings will consist of seminar meetings where students will discuss readings on topics related to two content themes. The remaining four course meetings will be based around two practical assignments.
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