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Course module: 300429-B-6
300429-B-6
Integrated Business Administration
Course info
Course module300429-B-6
Credits (ECTS)6
CategoryBA (Bachelor)
Course typeCourse
Language of instructionDutch
Offered byTilburg University; Tilburg School of Economics and Management; TiSEM: Management; TiSEM: Management;
Is part of
B Business Economics
Lecturer(s)
Lecturer
dr.ir. B.L.E. Dormans
Other course modules lecturer
Lecturer
Dr W.A. Stienstra, PhD
Other course modules lecturer
Academic year2020
Starting block
SM 2
Course mode
Full-time
Remarks-
Registration openfrom 19/01/2021 up to and including 20/08/2021
Aims
At the end of this course the student is able to:
  • Apply Porter's 5-force model, DEPEST model and VRIO model to make an internal and external analysis of a company.
  • Determine an optimal business and corporate level strategy based on characteristics of the market, industry and organization.
  • To argue what the best governance mode (alliance, merger or organic growth) is to implement a certain strategy that takes into account the external environment.
  • Provide a written report of a business strategy and the results achieved.
Content
The course Integrated Business Administration is a compulsory course in the second semester of the third year in the BSc Business Economics. The course consists of lectures and tutorials about strategic management and a management game. The management game is a simulation game in which the student experiences how strategic decisions work out. During the game the student uses his or her knowledge gained in the lectures and tutorials. Next to that the student uses his or her knowledge and skills from the field of business economics (Accounting, Finance, Management, and Marketing). The game is played in a team of a maximum of 2 students. Each team manages a firm and compete with other firms in the industry. Collective decision making, discussion and brain storms about the strategy improve the results of the firm.
Contact person
dr. A.E. Kramer
Timetable information
Integrated Business Administration
Required materials
Literature
Strategic Management and Competitive Advantage (Concepts). This is the same book used in the course Strategie in Practice, year 2 BSc. Business Economics
Title:Strategic Management and Competitive Advantage (Concepts)
Author:Barney, Jay B., and William S. Hesterly
Publisher:Pearson
Edition:6
Recommended materials
-
Tests
Team assignment (40%)

Written exam (60%)

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Kies de Nederlandse taal