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Course module: 880578-M-6
880578-M-6
Corporate Social Responsibility and Social Media
Course info
Course module880578-M-6
Credits (ECTS)6
CategoryMA (Master)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Tilburg School of Humanities and Digital Sciences; TSH: Commun. and Inform. Sciences; TSH: Department Communication and Cognition;
Is part of
M Communication and Information Sciences (research)
M Linguistics and Communication Sciences (research)
Convenant TSH
Contact persondr. J. Bartels
Lecturer(s)
Coordinator course
dr. J. Bartels
Other course modules lecturer
Academic year2019
Starting block
BLOK 3
Course mode
Full-time
Remarks-
Registration opennot known yet
Aims
After the course, students have insight in
  • different conceptualizations and operationalizations of CSR
  • consumer responses to a company’s CSR
  • employee perceptions of CSR initiatives
  • different motivations for communication of CSR
  • the role of (interactive) media in CSR communications
 
After the course, students are able to
  • present and write a research proposal in which they formulate a particular research question, hypotheses and select an appropriate research method for the formulated hypotheses on a specific topic of CSR (online questionnaire, experiment or meta-analyses)
Content
Corporate social responsibility (CSR) has become increasingly relevant for the success of organizations. CSR can be defined as a company’s sense of responsibility towards the community and the environment (both ecological and social) in which it operates. Companies express this citizenship for example (1) through their waste and pollution reduction processes, (2) by contributing to educational and social programs, and (3) by earning adequate returns on the employed resources.
 
A central topic in the course CSR Communication, is if and how effective communication can help explain the acceptance of a company’s CSR initiatives by different stakeholders. Example questions that will be dealt with in this course are: What is the effect of communicating environmental sustainability on consumer or employee behaviour? How does the perception of CSR communication influence positive (electronic) word-of-mouth? How do consumers perceive an organization’s intrinsic and extrinsic CSR motives? What are the consequences of communicating CSR motives on a company’s corporate reputation? What is the role of social media in CSR?
Timetable information
Corporate Social Responsibility and Social Media
Required materials
-
Recommended materials
To be announced
-
Tests
Written (50%)

Final Result

Paper (50%)

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Kies de Nederlandse taal