Kies de Nederlandse taal
Course module: 880565-M-6
Public Relations and Online Crisis Management
Course info
Course module880565-M-6
Credits (ECTS)6
CategoryMA (Master)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Tilburg School of Humanities and Digital Sciences; TSH: Commun. and Inform. Sciences; TSH: Department Communication and Cognition;
Is part of
M Communication and Information Sciences (research)
M Linguistics and Communication Sciences (research)
Convenant TSH
Coordinator course
dr. J. Bartels
Other course modules lecturer
dr. P.J. van der Wijst
Other course modules lecturer
Academic year2019
Starting block
Course mode
Registration openfrom 25/03/2020 up to and including 21/08/2020
After completion of the course students have the knowledge
  • of theories, strategies and effects of (online) public relations in specific areas such as crisis communication and issue management
  • to develop, apply and evaluate online public relations strategies in specific cases

After completion of the course students have the ability to 
  • connect theories and develop a conceptual model based on a literature review
  • write and present an academic review paper on a public relations related topic
  • write and present a public relations communication plan
Public relations (PR) is about the communicative interaction between organizations, media and stakeholders (employees, consumers, political actors, general public, etc.). The rise of the internet and the mediatization of organizations has changed these interactions. New and social media such as blogs, Facebook and twitter have the technological potential to enable dialogue, fasten communication, and connect organizations and publics more directly. Accordingly, new media are a challenge and an
opportunity for public relations: Whereas protest actors can become more powerful and disrupt corporate reputation by spreading critical information on organizations, corporations can undergo the classic gatekeeping-function of traditional media, engage with their multiple stakeholders more directly and build legitimacy and reputation more efficiently.
Contact person
dr. J. Bartels
Timetable information
Public Relations and Online Crisis Management
Required materials
Recommended materials
To be announced
2 Papers (100%)

Kies de Nederlandse taal