In this course, you will become familiar with both the experimental and applied approaches to behavioral change, with a particular focus on "nudging". You will demonstrate that you comprehend and can critically evaluate scientific literature on the topic of behavioral change by giving presentations and facilitating group discussions. By the end of the course, you will be able to list and explain the psychological principles underlying behavioral change interventions. You will also be able to give examples of different methods and life domains in which psychological principles can invoke real-world change. Finally, you will design your own behavioral intervention program, showing that you can apply the principles of psychology and behavioral change in new ways and in new contexts.|
Note: Attendance is mandatory for this course!
590032-B-6 Consumer Behavior
422056-B-6 Attitudes and Advertising
423025-B-6 Economic Psychology