Kies de Nederlandse taal
Course module: 500853-M-6
Advanced Consumer Science
Course info
Course module500853-M-6
Credits (ECTS)6
CategoryMA (Master)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Tilburg School of Social and Behavioral Sciences; TSB: Social Psychology; Social Psychology;
Is part of
M Social Psychology: Economic Psychology
B. Jaeger
Other course modules lecturer
Academic year2019
Starting block
Course mode
RemarksLast provided in 19/20
Registration openfrom 07/10/2019 up to and including 21/08/2020
The aim of the course is to offer you an in-depth account of a number of important topics within the research field of consumer behavior. Within this field, a diverse array of (social) psychological theories and models are being applied to explain and predict how people think, feel, and act in our consumer society. You will read, reflect on, and discuss a collection of journal articles by internationally renowned scholars whose work is at the cutting edge of research.
At the end of the course students will be able to
  • Apply general psychological principles of motivation to the consumer context.
  • Express their own opinion about the quality of consumer science research.
  • Evaluate how well basic research in consumer science can be applied to the real world.
  • Design a study that addresses how a finding in consumer science can be effectively applied in the real world.
In this course we will pay attention to the psychological processes of consumers. We will discuss topics like judgment and decision making in the consumer domain, (unconscious vs. conscious) consumer information processing, goals, motivation and self-regulation, and consumers' affective, cognitive, and behavioral responses towards marketing stimuli and persuasive appeals.

This course will be run as a seminar. We will prepare classes by reading the literature. Every class starts with a short test of your knowledge of the articles that you have read for that class. These tests will be graded, and the average will make up 20% of the final grade. You are allowed to miss one test. So if you do all, the lowest grade will not be included in the average. After the test, we will discuss the articles in-depth. 
In addition, small groups of students write a research proposal for an experimental study that will help users understand the best ways to apply the research in a real world situation. The last two meetings are reserved for presentations of the research proposals. The groups will give a short presentation of their research paper and receive feedback from their peers that they can use to improve their proposal, to be handed in by the end of the course. The research proposal (which includes the presentation of the proposal) makes up 30% of the final grade. In addition, there will be a scheduled final exam. This exam makes up 50% of the final grade.
If you fail the short tests or the final exam, there is a resit that replaces the grade for the short test and the final exam. For the resit for the research paper, your group will write a new proposal on a different topic (if the entire group does not plan to do the resit, only those members who would like to do the resit need to complete the new proposal). The resit for the proposal will be scheduled as necessary.
Please note that in case you do not pass the course, all grades will expire by the end of the academic year, which implies that you have to retake the full course next year.

Type of instructions
2 seminars per week

Type of exams
short tests, research proposal, presentation, final exam
Course available for exchange students
Master level, conditions apply
Contact person
B. Jaeger
Timetable information
Advanced Consumer Science
Written test opportunities
Written test opportunities (HIST)
Schriftelijk 50% / Written 50%EXAM_01BLOK 2120-12-2019
Schriftelijk 50% / Written 50%EXAM_01BLOK 2224-01-2020
Required materials
Recommended materials
Written group assignment 30%

Written 50%

Final Result

Short Quiz 20%

Kies de Nederlandse taal