After completion of the course, students are able to:
- Discuss core concepts of the field of international management: firm-specific and country-specific factors; management of knowledge and innovation in multinational enterprises; issues of international sourcing and production; foreign entry decisions; specific issues of emerging economies and corporate social responsibility in an international context;
- Analyze real-life international business cases, using pertinent theoretical concepts;
- Find solutions for strategic issues firms in international business contexts need to cope with;
- Present and discuss their analyses and solutions in front of a critical audience.
This course reviews the various issues firms must engage with when internationalizing, and how these influence strategy. The discussion focuses on the crucial question how a firm’s advantages can be put to work to be competitive in a foreign environment. Furthermore, we look at how firms can access international markets: through export, independent agents, acquisitions or start-ups, alone or with partners (i.e. joint-ventures). We also study how multinational enterprises manage and control their international subsidiaries. Finally, special attention is given to the challenges posed by the business context in emerging economies, and to corporate social responsibility in the international context.
Specifically, we focus on the following subjects:
• Core concepts of international strategy
• The influence of host and home country factors
• Foreign entry decisions
• Design of the multinational company
• International innovation
• International sourcing and production
• Multinational companies and emerging economies
• Corporate social responsibility in the international context