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Course module: 100244-B-6
100244-B-6
English for Business Communication
Course info
Course module100244-B-6
Credits (ECTS)6
CategoryBA (Bachelor)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Language Center; AS: Language Center English; AS: Language Center English;
Is part of-
Contact personJ.P.G.M. Smits
Lecturer(s)
Lecturer
mr. A.J. Cartwright, MA
Other course modules lecturer
Coordinator course
L. Mous, MA
Other course modules lecturer
Academic year2019
Starting block
SM 2
Course mode
Full-time
Remarks-
Registration openfrom 07/01/2020 11:00 up to and including 20/01/2020 12:00
Aims
The aim is for you to become more confident and competent when communicating in a business, corporate or organizational context, specifically in giving presentations, pitching new ideas, conducting meetings, and formulating written problem analyses and proposals. 

Course objectives
At the end of this course, you will be able to:
  • Conduct and report on meetings in an efficient and effective fashion, making use of linguistic and communicative techniques to achieve clearly defined meeting goals
  • Work successfully in a team to formulate, perform background research on, and provide a solution to a defined communications problem within a business or organizational context.
  • Present (individually as well as in a team) on this defined communication problem in a manner that is both informative and persuasive.
  • Communicate your personal brand in a short individual pitch
  • Apply basic insights into communications dynamics in your communicative practice
  • Apply basic marketing principles to make language choices and reach communicative solutions in practical business communications settings
  • Express yourself using varied simple and complex grammatical forms in both speech and writing
  • Use presentational and rhetorical techniques to effect
  • Apply structure and organization in writing skillfully, using a variety of cohesive devices and organizational patterns, specifically with respect to the formats most often required in business communication
  
Content

This course looks at the communicative aspects of business and focuses on the language and communication skills required in a (general) business context. In this course, you are provided with an opportunity to apply these skills to cases of your own choice drawn from real-world circumstances. The course deals with specific topics such as pitching an idea for a new product or service, presenting a project proposal in the form of a formal team presentation, and dealing with the specific challenges of business English in an international context, through exercises based in part on the needs and requirements of the cases they are working on. The course covers a range of communicative settings and modes against a general business background, e.g., the composition of proposals, the conducting of and reporting on meetings, the delivery of group and individual presentations, and the design and composition of communication initiatives in English. The focus is on (practical) communication which is clear and effective.

Type of instructions
Seminars (13 x 2 hour sessions + formal presentations)
 
Type of exams
  • Team Proposal and Project Plan
  • Team Presentation
  • Individual Pitch
  • Portfolio of Assignments
NOTE: Portfolio - All written assignments that were handed in during the course, need to be collected and handed in again at the end to make up a portfolio of your assignments. No number grades will be given for the individual assignments when they are handed in during the course, but the portfolio will be marked as a whole.
 
Specifics
  • Entry level: Minimum level of B2+. Should you be unsure of your level, you can take the Student English Language Assessment (SELA) on Canvas. Browse the course catalogue for 'SELA'. For more information about the test see SELA on Canvas.
  • The target level of proficiency for this course is C1+ or higher as defined in the Common European Framework of Reference (CEFR) for language proficiency.
  • 80% attendance is required
  • Learning a language takes time. Apart from attendance and exam preparation, you need to dedicate a considerable amount of time towards independent study. Although the exact number of hours needed to improve your language skills will depend on your current proficiency, age, learning habits and other factors, a significant time investment is needed to successfully complete this course. Therefore, you should carefully consider what your personal workload will be during the semester and consider whether you will be able to invest the time necessary to complete the activities for this course.
In the event of an insufficient number of participants, the Language Center reserves the right to cancel a course.
Course available for exchange students
Available for all levels
Timetable information
English for Business Communication
Required materials
-
Recommended materials
Reader
Materials are provided in class or made available through Canvas
Tests
Other_1

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Kies de Nederlandse taal