Customer Surveys are used intensely by all major companies to examine key marketing and management issues such as customer satisfaction, brand equity, consumer decision making and choice. They play a pivotal role in gaining Marketing and Customer Insights. The skills that you learn during this course will help you gain a competitive edge in the market and are very much sought after by employers world-wide.
The courses are NOT available for students outside MSc MM/MA, except for MSc econometrics students, who have to write an email requesting admission before September 16th to TiSEM-MSc-Marketing-Management-Research@uvt.nl.
- Cluster B courses are OPEN for self-enrollment in OSIRIS for MSc Marketing Analytics students .
- Cluster B courses are NOT open for self-enrollment in OSIRIS for MSc Marketing Management students.
You will get a link to a Google form (via the MSc Marketing General Information Blackboard page) where you can select a maximum of 2 cluster B courses until September 16.
After September 16 students will be transferred into the OSIRIS courses and automatically added to the Blackboard course of the course.
|Survey methodology covers the whole sequence of steps to design, administer and manage surveys. It covers sampling (including sample size estimation, power analysis), questionnaire design, data collection procedures, response maximization and calculation, nonresponse bias, and scale construction and measure development. The course combines substantial theory with quantitative methods and techniques. |
The course is founded in academic principles but very much hands-on. Moreover, it is lots of fun as well. The Professors are as excited about survey methodology as you will be after having taken the course.
Type of instructionsIntensive lectures and tutorial
Type of examsCourse Project (team) 25%, Session Assignments (team) 15%, exam (individual) 60%