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Course module: 230247-M-6
230247-M-6
Quantitative Models in Marketing (CentER)
Course info
Course module230247-M-6
Credits (ECTS)6
CategoryMA (Master)
Course typeCourse
Language of instructionEnglish
Offered byTilburg University; Tilburg School of Economics and Management; TiSEM: Marketing; TiSEM: Marketing;
Is part of
M Research Master in Business
M Econometrics and Mathematical Economics
M Marketing Analytics
Contact personprof. dr. E. Gijsbrechts
Lecturer(s)
Lecturer
prof. dr. E. Gijsbrechts
Other course modules lecturer
Coordinator course
prof. dr. E. Gijsbrechts
Other course modules lecturer
Starting block
SM 2
Course mode
Full-time
RemarksThis information is not up to date. Check the Course Catalog 2019 or select the course via “Register”.
Registration openfrom 10/01/2019 up to and including 31/07/2019
Aims

Specifics

Before enrolling all non-CentER students should ask permission from the Director of Graduate Studies in Business. Please send your request for permission to CentER Graduate School at center-gs@uvt.nl.

Note: Session participation is mandatory for all sessions

Recommended Prerequisites

Firm knowledge of the foundations of marketing modeling. If the student has not followed such a course in his/her previous studies, s/he is required to take the master's course Marketing Models (Prof. Dekimpe) as one of the electives.
Content
This course builds upon basic econometrics and marketing modelling courses, by discussing more advanced models and methods for analyzing marketing problems. With the advent of (longitudinal) scanner (panel) data, these models are becoming an indispensable part of the marketer's toolkit. The course consists of three parts. The first two parts discuss modelling approaches for stationary markets, where part I is devoted to aggregate -level market share analysis, and part II deals with advanced topics in individual level- modelling. Part III concentrates on the use of time series approaches to model marketing phenomena in evolving markets. In each part, attention is paid to model specification, estimation and validation issues, as well as to model implications and use. The models are illustrated on 'real life' data and supplemented with readings/papers and discussions in various fields of applications.

Type of instructions

lectures and discussion sessions based on readings

Type of exams

Class discussions-presentation of readings (20%), Assignments-Own data analysis and model building (30%), Exam (50%)

Compulsory Reading
  1. Coursesheets provided on Blackboard.
  2. Selected Modelling papers/ Applications from leading Marketing Journals (List provided at the beginning of the Lectures).


Recommended Reading
  1. Hanssens, Parsons and Schultz, Market Response Models, Kluwer Academic Publishers, Boston, 2001.
  2. Franses, Paap, Quantitative Models in Marketing Research, Cambridge University Press, Cambridge, 2001 (selected chapters).
Timetable information
230247-M-6|Quant. Models in Marketing (CentER)
Written test opportunities
Omschrijving/DescriptionToets/TestBlok/BlockGelegenheid/OpportunityDatum/Date
Schriftelijk / WrittenEXAM_01SM 2211-07-2019
Written test opportunities (HIST)
Omschrijving/DescriptionToets/TestBlok/BlockGelegenheid/OpportunityDatum/Date
Schriftelijk / WrittenEXAM_01SM 2114-06-2019
Required materials
Handouts
Course sheets provided on Blackboard.
Reader
Selected Modelling papers/ Applications from leading Marketing Journals (List provided at the beginning of the Lectures).
Recommended materials
Literature
Hanssens, Parsons and Schultz, Market Response Models, Kluwer Academic Publishers, Boston, 2001.
Literature
Franses, Paap, Quantitative Models in Marketing Research, Cambridge University Press, Cambridge, 2001 (selected chapters).
Tests
Written

Final grade

Paper

Presentation

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